Print Advertising

"Print is dead." We've been hearing that since about 1995, back when you-know-who invented the Internet. If you look at the data, however, combined print and outdoor advertising (which more often than not involves printing on strata of one form or another) continue to hold their own against Internet ads. So in our opinion, print isn't dead, the Internet is obviously here to stay, and both are great ingredients to have in your business promotion toolkit.

Advertising has existed since the dawn of civilization. Wander through the streets of Pompeii if you have any doubt. In the U.S., advertising can be traced back as far as the colonial period, in newspaper publications such as Benjamin Franklin's Pennsylvania Gazette, among others. Some call it a necessary evil, others call it highly entertaining ? either way, it seem to be part of human nature to advertise, and it's here to stay.

> SEE THE WORK

Contemporary advertising allows businesses to reach their target markets in many new and innovative ways, but a well-designed print ad is still one of the most effective ways to create a branding touch-point. So you need a creative team that knows how to write snap-crackle-good copy, as well as the difference between a headline, subhead and a call to action ? not to mention how to position those elements on the page for maximum impact.

I still believe in the power of print! Contact me about print advertising.

DESIGN AND YOUR BUSINESS

CORPORATE IDENTITY SYSTEMS

WEB SITES

BUSINESS STATIONERY SYSTEMS

PRODUCT LOGOS

PACKAGING + POINT OF SALE

PRINT COLLATERAL

PRINT ADVERTISING

ILLUSTRATION, ICONS + DIAGRAMS

COPYWRITING

PRINT PRODUCTION

BRANDING STRATEGY

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