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Print Collateral

With the advent of the Internet and the necessity for competitive companies to have a Web site, many thought the printing press was history. Since then, we've learned that there are many times when printed materials hold a power and a cachet that simply cannot be replaced by digital. How many people do you know that like to curl up with a laptop to read a good novel?

Business cards are still the single most requested printed material that businesses request. Retail companies are well aware that print catalogues are the next best thing to getting a customer in the door, and often a crucial step in getting a customer to visit a Web site, or call an 800 number to place an order. Magazines are more popular than ever and for some businesses, an elegant or cleverly designed brochure that can function as a sales tool as well as a leave-behind, is the crucial support needed by a salesperson to seal the deal. The design of your corporate brochure can be so much more than an 8.5 x 11 tri-fold. When creatively designed, it can serve as a tool for your client, as well as your sales team. Our goal is to create print collateral ? from brochures, data sheets, postcards, calendars, direct mail, posters, sales folders, invitations and more ? that won't end up in the circular file.

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In addition to clever design, creative use of printing materials and techniques ? distinctive paper stocks, die cutting, embossing, neon or opaque inks, scoring, folding, binding, etc. ? can add a lot of bang to your marketing buck. A gorgeous brochure doesn't have to be an outrageously expensive brochure either. Printing materials and techniques can be used economically as well as effectively to create compelling collateral.

Get in touch with me to talk about print collateral design.




DESIGN AND YOUR BUSINESS

CORPORATE IDENTITY SYSTEMS

WEB SITES

BUSINESS STATIONERY SYSTEMS

PRODUCT LOGOS

PACKAGING + POINT OF SALE

PRINT COLLATERAL

PRINT ADVERTISING

ILLUSTRATION, ICONS + DIAGRAMS

COPYWRITING

PRINT PRODUCTION

BRANDING STRATEGY

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