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Jun 26, 2008: Elevata Wins Two Silver Addy Awards for MDV Flash B2B Site

Oakland, CA — Elevata Incorporated has won two Silver Addy Awards (one each at both the Greater San Francisco and District 14 levels) for their daring redesign of Mohr, Davidow Ventures B2B Web site, mdv.com. The site has been recognized for its appealing and carefully planned use of Flash — a Web site design tool that often is not well received, especially in the corporate world.

“Flash is seen as eye-candy or fluff — technology thats best used on a rapper‘s Web site”, says Rachel Cary, Creative Director of Elevata. “That‘s the common perception — but it‘s a misconception. Flash itself is not bad; it‘s the misuse of Flash that is bad, and which has contributed to its tainted reputation, especially in the business world. As the MDV site proves however, when used well, Flash can take a Web site to the next level.”

“The MDV site was launched in April of 2007 and we continue to receive accolades, compliments and inquiries as to the site‘s design firm from MDV‘s investors and portfolio companies — as does our client, Pamela Mahoney, Director of Marketing at MDV. Some clients have emailed Pamela telling her that it‘s the ‘best VC site they‘ve ever seen’. Needless to say, we’re always thrilled when the work we do for our clients gets that kind of feedback. That’s when we know we’ve really done our job well.”

“Using Flash on the Home page of a venture capital site was not something I expected MDV to buy into”, says Ms. Cary. “From a branding perspective, I was thrilled to see them put a stake in the ground and differentiate themselves that decisively, and support the site concept with the Flash technology. In the sea of ‘me too’ venture capital web sites in Silicon Valley, MDV really stands out.”

“One of the most interesting features of the site, other than its use of Flash, is the Content Management System (CMS) that is running behind the site.”, says Patrice Borne, Chief Technology Officer of Elevata. “Our client, Pamela Mahoney needs to update MDV‘s web site regularly and wanted a tool that would hide the technical details behind a user interface. The CMS we built for MDV is saving her a lot of time and technical headaches and she can focus on the content instead of wasting her time editing HTML pages. This CMS is custom built to match the structure of MDV‘s web site which makes it very easy to use.”

Visit the award-winning site at www.mdv.com.

About Elevata Incorporated
Elevata is an award-winning design and technology branding firm, specializing in corporate identity and Web design as well as systems architecture and design. Clients include a variety of industry sectors including investment banking, financial consulting, biotech, risk management, technology, healthcare and pharmaceutical, food and beverage, retail gift, music and entertainment, human resources, and non-profit.

For more information, please visit our Web site: www.elevatainc.com

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Contact Info:
Rachel Cary
Creative Director
Elevata Incorporated
(510) 834-2675
pr@elevatainc.com